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Talking about OPEN Forum by American Express OPEN | | 10 Tips for Building Brand Communities

Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. His company recently launched BzzScapes, a network of brand-centric communities, created by advocates and dedicated to the collection and ranking of the most relevant digital content for each brand.

I asked him what it takes to create a truly exceptional brand community, and these are his top ten tips: