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Use Ethonomics When Crafting A Company’s Narrative | The Outthinker: Mavericks that Out Innovate the Competition | Fast Company

In this context, strategic narratives are considered to be “compelling storylines which can explain events convincingly and from which inferences can be drawn.” Or alternatively, “an interlocking framework of ‘truths’” that explain how a conflict came to be, where it is going, and how it should be argued and described.

[From: Use Ethonomics When Crafting A Company’s Narrative | The Outthinker: Mavericks that Out Innovate the Competition | Fast Company]

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